Wiral blog
Notes from running creator campaigns on X
What actually works when you are launching an app to an audience you do not have yet. Written by Maya Rao, who books these campaigns for a living.
Influencer marketing on X
How Much Do X Influencers Charge? Real Rate Cards
How much do X influencers charge? Real rate ranges by audience size, what should be bundled into a price, and the four signals that a quote is nonsense.
9 min read
Influencer marketing on X
How to Find X Influencers for Your App Without Guessing
How to find X influencers for your app: the search operators I run, the 60-second profile read, the three numbers I check, and what disqualifies a creator.
9 min read
First users
How to Get Your First 100 Users With No Audience
How to get your first 100 users with no audience: where to find people who already have the problem, a cold DM that gets replies, and when to pay creators.
9 min read
Product launches
How to Launch an App on X: The 21-Day Sequence
How to launch an app on X with a small budget: a 21-day sequence with creator booking lead times, what the founder posts, and a fix for a flat launch day.
11 min read
Going viral, honestly
How to Make Your Product Go Viral (You Can't)
Founders keep asking how to make your product go viral. You can't buy the outcome, but you can buy the conditions. Here's the brief that gets you them.
9 min read
Creator-side
How to Price Your First Brand Deal on X (and Say No)
How to price your first brand deal on X without guessing: a rate card template, what to charge with no data, and the deal terms worth refusing outright.
9 min read
Influencer marketing on X
How to Spot Fake Engagement on X Before You Pay
Here's how to spot fake engagement on X before you pay a creator: the like-to-reply test, pod patterns in replies, follower curves, and what actually matters.
8 min read
Product launches
Your Product Hunt Launch Strategy With X, Hour by Hour
A product hunt launch strategy with X that runs both as one day: the hour-by-hour handoff, what creators should post, and when the badge isn't worth it.
9 min read
Founder marketing / building in public
What Founders Should Post on X, and What to Skip
What founders should post on X: why progress updates stall, the personal versus brand account call, and a weekly building in public cadence under three hours.
8 min read
Going viral, honestly
Why posts go viral on X, line by line
Why posts go viral on X: what the open-sourced ranking code actually documented, what we're all guessing, and why the first 90 minutes decide most of it.
9 min read